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Friday, April 29, 2011

Becoming a "Bud Free" Establishment

Becoming  a "Bud Free" bar is not a new thing. Budweiser that is. The interest in  craft brews created a rebellion of sorts among pubs, bars and restaurants over the past 20 years. Many preferred to offer more interesting brews than the standard pilsner and began calling themselves "Bud Free." The Rogues' Harbor Inn has finally joined the ranks and taken it a step further. We now craft brew our own beer.
Everyone has their favorite brand. I get that. Pilsner, the pale lager, is produced  by all the major breweries. But, let's be honest, in terms of flavor profile Bud, Coors, Miller, Michelob... they look the same, they taste the same... kind of boring. I do commend them on two things: their funny commercials and  their consistency. It isn't easy to brew a beer that tastes the same every batch, every keg, every bottle. It really isn't.
Before prohibition, the dry spell in American history from 1920 to 1934, there were thousands breweries in the US.  Anheuser Busch (brewers of Budweiser) was one of them. They began marketing Budweiser in 1876 and thus began the U.S.'s love of pale lagers.They survived the 14 year dry spell brewing near beer, root beer, ginger ale and making ice cream, and they were able to begin brewing their beloved Budweiser again when the 18th amendment was repealed. Thousands of others breweries did not survive the 14 year catastrophe; they were lost forever.
During the last 75 years the number of breweries has climbed to 1,700. Most are microbreweries happily brewing small craft batches thanks to President Jimmy Carter who passed a number laws allowing smaller companies to legally brew and distribute their beer. Peace maker & brew advocate, it's a cool combination. I like Jimmy, in fact I'd like to buy him a beer.
So, the Rogues' Harbor Brewing Company knows upon whose shoulders they stand. No disrespect to Anheuser Busch, but it's time for more flavor. Craft brews may not be for everyone (although I think they could be). But if Bud is your beverage, stop in and try something new. We mill our own barley just moments before brewing for the best flavor possible. We brew small 2 barrel batches of our Cayuga Cream Ale and Route 34 Red Ale. Like pilsners, both are very food friendly; that's why we chose them. Rogues' Harbor Inn, Ithaca, NY, heart of the Finger Lakes joins the microbreweries in their righteous endeavor to bring flavor to the masses.
So be brave, be "Bud Free."